@hanifadhiyaa

by Aika Mentari · July 11, 2025

They Were Our First Customer. And They Changed Everything.

Every artisan, every small brand, knows this feeling. The feeling when you have laid out all your work on an exhibition stand. You stand there, full of hope, and you wait. Hour after hour. Day after day. You begin to wonder, “Is something wrong? Is my work good enough?”

This is the story of our seventh day at a pop-up market in Kota Kasablanka. Seven silent days. Then Hanifa (@hanifadhiyaa) arrived.

A Light at the End of the Waiting

They did not know they were the person we had been waiting for. They were only browsing, and then their eye settled on one two-tone diary. They picked it up, felt it, and a connection happened. And in that moment the seven days of silence broke.

Look at the pose. A little shy, half hiding their face behind the diary, but the eyes tell the story. There is a sincere spark of delight there. They did not only buy an object. They found something “cute,” something that spoke to them.

“This Diary is Soooooo ah ❤”

The caption they wrote is music to our ears. Not a stiff formal review. It is a sigh of happiness. “Soooooo ah ❤”. That cannot be staged. It is the sound of someone who has genuinely found something they love.

To the world this may be only a small transaction in a busy shopping centre. But to us it was everything. A first sale at an event, after a long wait, is not about money. Not at all.

It is a signal. A whisper from the universe saying, “Keep going. You are on the right path.”

That first sale was fuel. It revived a spirit that had begun to dim. It proved that out there, there are people like Hanifa who will value what we make with our own hands.

So, Hanifa, if you are reading this, know that you were not only our first customer that day. You were the bearer of hope. Thank you for finding us.

Perhaps you will find the same connection. See our work here.